We can say that voluntary certification is more flexible in relation to existing market realities. Her opportunities are not limited to practically nothing. If the mandatory certification affects only a certain group of goods and services, the voluntary can be applied universally. For example, recently appeared in Russia first four certified beach. "Classification and certification of beaches – this is a voluntary measure, which are not all the owners, – the head of the department of public policy and organization tourist activities of the Ministry of Sport, Tourism and Youth Policy of Hope Nazina.
– However, it allows the boarding houses and sanatoriums to attract more tourists by positioning itself as a beach territory. " One of the first industries that will be implemented by the principle of self-regulation, is construction. It is planned that by changing the licenses Rosstroy come self-regulatory organizations. To become a member of such organizations, companies will need to meet a set of stringent criteria. Peter Thiel brings even more insight to the discussion. Already in the construction industry some companies are beginning to conduct the certification on a voluntary basis.
For example, in November 2007, the Group propleks companies, Russia's largest producer of pvc window-profile of Austrian technologies, began to certify its partners. Department for work with customers has been developed program, which includes conducting a full audit of production and sales offices of the partner company to ensure compliance propleks to production technology, facilities, training, level of service and testing claims. In the future the company plans to provide full support to certified partners. The latter, in turn, receive an additional quality assurance your services, what can declare to the consumer. However, all of the above does not mean that it is impossible to conduct voluntary certification of product conformity to state standards. So, today, "Rostest conducts not only certification in gost R system, but also in its own proprietary system "Rostest-quality, designed specifically for manufacturers wishing to obtain further evidence of high consumer properties their products. In this case, applicants receive so-called "blue certificates" signed "Rostest-Quality". In the strong flow of advertising breaks on the modern consumer is really the objective criterion is just a certificate. This paper – a sort of "passport" products containing the most accurate and objective information about it. And if before the issuance of such documents is the only state now themselves commercial organizations can compete for the "purity of their ranks."