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USECON presented, how customer experience can be controlled on October 21, 2010 invites the Vienna-based international consulting company USECON user experience Club and presents what lies behind the concept of the “experience management” and what methods and tools there are to the measurement of experience, the participants. A case study of the A1 Telekom demonstrated Austria, implemented in practice as the subject can be and what are the benefits of experience management. What’s behind the concepts? Concepts like user experience, service experience and customer experience are omnipresent. But what’s behind it and what makes it a company specifically? USECON introduces the different concepts, explains how they work together and shows that experience management optimizes the overall experience of the customers in the handling of products and services. This significantly affects sustainable, emotional loyalty. Both user experience as well as customer experience are therefore fundamental, important elements of corporate strategy and are essential for a customer-focused organization.

Experience can be measured? The strategic components of user experience and customer experience are measurable, which in turn means that experience is not only controllable, but above all optimized! USECON presents where they prefer would jump off and where the greatest potential for innovation in terms of the design of the dialog with the customers methods and tools to the measurability during the event, for example, to find out what process points customers feel comfortable. Case A1 Telekom Austria customers always in focus: how exciting user experience and customer experience in practice are and how companies benefit may, presented a case study of the A1 Telekom Austria. The program offers participants a varied programme around it the experience management, which the following specific topics includes: experience? User experience? Customer experience? Service experience? -Just buzz words sustainable approaches? De-constructing user experience and customer experience How user – and customer experience work and can be designed Tooltime! The what why how why”measuring tool presentation for the analysis of customer needs, user experience and customer experience in the real world! Guest lecture by A1 Telekom Austria (Markus Mayer, A1 Telekom Austria, customer experience & operations research) and what’s next? Developments and trends in the fields of customer experience analysis and design fundamentals USECON user experience Club: theme: experience management customer experiences plan, analyze, and design date: Thursday, October 21, 2010 time: 17:30-20:00 location: USECON the usability consultants GmbH Businesspark MARXIMUM Modecenterstrasse 17 / object 2, 1110 Vienna, Austria information, programme and registration at. Organizational questions regarding the user experience (UX) Club is for Mrs Kerstin Meister under + 43 1 743 54 51-415 or under available. Content questions are very fond of Mr Mag. Michael Bechinie answered under + 43 1 743 54 51 402 or see.

For press inquiries, please contact woman likes. Raphaela ch. Muller under + 43 1 743 54 51-102 or see. About USECON USECON is an internationally and Vienna-based consulting firm that specializes in consulting services for all activities in the context of the user-oriented design of interactive systems. Activities are the “3Us” at the heart of USECON: usability (simple usability complex systems/technologies), user experience (the holistic, emotional experience of the user) and user interface design (conception, strategy, analysis, prototyping). founded in 2001 as a spin-off of the research center of CURE guaranteed USECON scientifically based methods in combination with the latest technology and has an experience of more than 300 projects with over 200 clients from various industries. of the USECON user experience Club USECON user experience (UX) Club regularly takes place and offers comprehensive information, lectures, practical examples on the topics of usability, user experience and user interface design.