The main task of the introduction of the questionnaire for telephone survey – to inform the respondent and the goal of the research problem and to convince him to participate in the telephone survey. The text of the introduction of the questionnaire depends on whether there is a need for concealing the purpose of research (if so, what is possible to develop so-called "legends"), as well as the complexity of the study and the degree of sensitivity of the information collected. The purpose of the introduction – to encourage the respondent to cooperate, thereby reducing the error associated with the rejection of a response. Although the text of the introduction of various forms differ from each other, there are general rules and principles of development: The explicit or implicit reference to the importance of ongoing study. The introduction should highlight the importance of research (ie, to convince the respondent that he had good reason to spend time filling out forms) and the importance of personal opinion of the respondent (this will increase the probability of participation). General information about the causes and purposes of the study. The level of detail depends on the degree of disclosure of the alleged purpose of the study. EXPRESS invitation to participate.

It can be said in the introduction: 'We are extremely grateful to you, if you are willing to share their thoughts and feelings …' Confirmation that the problem involved is not too complicated and not time consuming. You Respondents say: 'You will be able to quickly and easily respond to most questions. According to our calculations, filling in the questionnaire should take you no more than ten – fifteen minutes. " The need to obtain truthful answers. For example: 'We are interested in getting your personal opinion.

There is no right or wrong answer … ' Assurance of confidentiality, for example: "Your responses will be kept strictly confidential. Data will be presented in summary form … ' Confirmation that this is real, real investigation. For example: 'We are conducting research to explore the views of people like you. Telephone surveys typically contain little introduction. It briefly reported the cause of research, given the assurances of confidentiality and provides an invitation to participate in the telephone survey. For example. Good afternoon. My name is Maria I is an independent market research company PromoLine Communications Agency .. We conduct a telephone survey of mobile communications market. We are very interested in learning the views of people like you. Your opinion will be taken into account when development of new services to you mobile phone operator. I want to ask you some questions. I can assure you that the survey will take just 15 minutes or less. You can quickly and easily answer many questions. In our survey There are no right or wrong answers. All that we need – to hear from you truthful answers. All your responses will be kept strictly confidential. Your name will not be known to anyone outside our company.

“Guide at WOM marketing” the two editors Anne M. Schuller and Dr Torsten Schwarz have illuminated this current issue from all sides. Word-of-mouth marketing”is for the first time, 45 leading experts from the word-of-mouth world have” the magic word, including such luminaries as Prof. Dr. Franz-Rudolf Esch and Prof. Dr.

Marcus Schogel, as well as Web 2.0 gurus such as Klaus corner and Dr. Martin Oetting teamed up to share their hints, tips and tricks for an effective offline and online-based referral marketing. Questions such as: what works? What has been proven? What are you do’s and dont’s? What is it in particular? are illuminated under realistic conditions. This involves including a recommendation focused positioning and the motivation of people who act as advocates, ambassadors, and referrers. A variety of methods, as well as a wealth of Campaign examples will be presented.

More topics: viral brand communications, online PR, social media marketing and controlling, reference marketing, reputation management, and mouth-oriented customer touch point management. The book consists of seven parts: strategic principles, milestones in the WOM, Word-of-mouth marketing on the Web, online recommendations and reviews, the practical implementation in the offline WOM, reputation controlling in the WMO, the implementation of the WMO.

Laptop MacBook Air – the world's slimmest, its thickness varies from 4 mm to 1.93 centimeters. 3. Quick exchange of views. Today, consumers have the ability to easily share their views on any product at any point the world (only Skype software registration daily 150 thousand new users). All this seriously affects the choice. According to Synovate research mentioned above, and Microsoft, 28% were discussing a particular brand in the online forum, 23% added branded content to your web-messenger, while 19% have downloaded it to your homepage or social networking site.

There are many examples where companies spend millions on direct advertising budgets, and their reputation is destroyed laid out in no time blogger compromising material. The development of video technology companies makes the process of "personal" contact with the buyer. One of the fastest growing forms of education in the world – "all the guru – in Your office. " What companies? 1. Strive to get into the Top 20 on the Internet. 2.

Reduce the "logistics" cost of using the Internet, using it as a marketplace, a way to quickly share information with potential customers and business partners through video, as well as a way to reduce the cost of rent and service staff 3. Feel free to expand market boundaries, as tehnologizirovannom world there are no borders 4. Do product or service to a simpler, more accessible and beautiful. 5. Use the Internet environment as a platform for shaping public opinion Driver 2. Globalization of markets, companies, languages, cultures are no longer protected borders, distance and language barriers.