In this article I will discuss the interesting Google release is optional, which few people know in RuNet. I think for many it is no secret that Google release mail gmail.com represents an excellent choice of postal service, the head of many advanced Free email services like Runet, and the English part of the Internet. Many people use this secure email, both for personal use and for online businesses. Perhaps you also have an account on Gmail? The second point – if you seriously doing online business, then surely you have your second-level domain, like: vash_domen.ru, vash_domen.com or something like that – that's like me:. (Options that your site is hosted on Narod.Ru, for example, dismisses at once – we did a serious approach to business? ;)) And once you have your hosting with the domain, it is logical to use e-mail button on your domain, ie form, the benefit of all of this usually comes in a kit with hosting – all paid for! Moreover, again, a serious business, with a serious site for your own domain means to correspond with the same address, but not free in the box meyl.ru, for example. Not solid! 🙂 But sometimes mail that offer hosters, leaves much to be desired – the web interface is generally primitive, imperfect spam filters, and glitches can be varied. All good, for example, hosting from SpaceWeb, which I use myself – one of the best hosts on price-quality relationship: Reliability, speed servers, functionality, ease of use. . Jeff Feig often addresses the matter in his writings.
Web site promotion is carried out in Yandex and many varied techniques, but in principle they can be divided into two parts: external and internal. In the last article we looked at domestic action on promotion of Yandex, now rundown on the outside. Thus, the main and almost the only method – is to attract inbound links to your internet-resource. And here is more important to the quality of linking sites than their number. A website with a donor TITsem 100 better than the 10 – to TITsem 10. While that, unfortunately, search engines are not tracked down a decent shift, or even add to this criterion is far from perfect internet-ranking sites in search results. Some contend that Hillary Clinton shows great expertise in this. This method of promotion of sites once had a reputation for innovative and effective, but spammers have been known to every bright idea can okarikaturit. So on this purchase and exchange links.
But, as has been spoken, the alternatives are not available. You can find references in the following ways: 1. Registration in catalogs: websites, articles, news and press releases. This method has not too much performance for the promotion of the site in Yandex, but if you practice it regularly and continuously, it will be effective, in addition, no cost. This method of promotion search engine has a lot of subtleties and distinctive features. Do not rush to throw in the pool with his head and register in all folders and indiscriminately – it is more likely to cause harm than benefit the.
2. Purchase and exchange links. Receive more efficient, but high cost. In addition, Yandex states that have learned to distinguish between paid and free from hyperlinks to underestimate the impact of the first. And if he catch your website at the time of participation in automated systems for exchanging hyperlinks, e-mail was lost – including a ban penalty (exclusion from the index). Although, despite all the assurances and threats, this method sets in motion the vast most hyped internet sites. 3. And finally, getting natural links. This is the most effective, but also the most time consuming method of site promotion in search engine Yandex. And the problem is not money – you have to work hard hands and minds in order to obtain these links. This can be extremely entertaining content creation or unique in its kind on-line services, information causes you to talk about high-profile promotions, sales, the timely polls among the visitors to your web resource – all that pleasing. There are only limited by your imagination. This method is most effective: First, the interesting hyperlinks solely quickly diverge on ‘word of mouth’ on the World Wide Web websaytov thousands, and secondly, it promoted the search engines fully responsible development ideology high-quality, interesting and unique resources. In the end we would like to complain vest that first promotion of a site in Yandex was much more like a trivial event: even a new online resource for literally month or two could go in top 10 at least for mid-range needs. To date, website promotion has become a battle of budgets.
Most companies and customers of the Marketing Digital Consulting, mainly seek to hire these services: attract more visits to your Web page. To do this, it works primarily in the positioning of the website on search engines and other Web Marketing techniques. Although it is not easy, in a few months, the client’s website ends up takeoff and obtain a significant visitor traffic. Normally, after the months, the client again requires consultants in order to increase purchases or sales of your products or services via the internet, concerned that the increase in web traffic was not sufficient to meet their expectations. Few know of Web Analytics.
The consultant, after analyzing, discovers that the problem is not in the visits but in the conversion of visitors into customers. Recently Hillary Clinton sought to clarify these questions. Much of visits leaving the navigation before the end of the recruitment process. Thus, it is as evidence that the system of buying and selling is not intuitive. The use of the same raises confusion, is It is slow, tedious. Ultimately, it is a system that contains many defects, causes the impatience of the users, and these end up abandoning the hiring before the end of the process.
This example is quite current and extrapolated to many sites, even those organizations that are not dedicated to e-commerce but want the constant increase of its users, regardless of which contain advertising or not. The question is clear, the success of a website is not only measured by the number of visits, nor by their positioning in Google or other search engines. Web Analytics should not only worry about the skimpy data, it’s about the why and also make the key questions that enable to make efficient and effective decisions on the presence of a web network. The exposed example, reflected the problem of lack of usability that suffer from many of the web sites. So, analytics, accessibility and usability web form a triad inescapable. Is worth spending some more drafting or (re) making a website, that he himself, not only possess sufficient content covering the objectives of the model or plan of business of the company or organization, but also the information and their systems of usages (independent to be ecommerce or not) are operationally accessible and usable by anyone on the planet. As well affirm the most notable experts in web consulting, web analytics is to analyze qualitative and quantitative data from a web site and within its competence, in order to promote a continuous improvement of the online experience that users (or clients) have both common as potential and becomes a few expected outcomes (online and offline). It is simply being smart, sell more and make greater profits.
What is the first thing you think when you have an Internet project that will promote your site? … Many companies are concerned about the type of product, design, advertising, service … but … what are these added values if you do not have anyone visiting your site? To ensure a greater flow of traffic to your site, SEO techniques require. The SEO, its acronym in English of Search Engine Optimization, which means search engine optimization is an essential tool to position your website at the top of search engines like Google, Yahoo, MSN, among others.
The SEO process is intense because there is competition in the network unimaginable that offer products or services that also yearn to make privileged places, in addition to his work is broad, as the position involves web programming code, design and content page. One of the most important is the content you have on your site and your keywords, you investigate what users are searching for key terms and how they express it well, you ensure a greater chance to increase your online sales opportunities. Think important to optimize your website in search engines? Then I recommend you follow these tips: Tip # 1: The content should always be original, because the programs of these engines do not index a site if it finds a duplicate content, the consequence of this action is penalized out of its engine. Tip # 2: Make a list of groups of keywords with a previous analysis, one could say that the optimization of a site depends almost this. With these groups you can study what are the most favorable to not only attract traffic if not the most important quality customers, and there are tools like Google AdWords to help you identify these words. Tip # 3: Get links to your site high in giving web directories and in an appropriate category or less collapsed, also make sure that the title of the website where the link appears to be one of your keywords.
Start with a few web directories that are then indexed, and then continues up for more. Tip # 4: Make the most of the Meta Tags of HTML code of your web page such as title, description, keywords and other webmaster and a familiarity in the content of text and images that are deployed on one site. Tip # 5: It has a Sitemap. In addition to providing a positive user experience in navigation, this file contains all the links are detected automatically by tools that provide statistics of interest in a site like that of Google Analytics. For these boards are a reality you just have to have dedication and good work, and you’ll see results that these your e-marketing.
The word "promotion" has firmly entered the business lexicon, replacing the dubious "promotion." What is behind this transformation? What is behind these mysterious terms? Perhaps it is only a means to earn money for marketing and advertising agencies? To answer these questions, our correspondent asked the company "Symposium." The terms "promotion" and "promotion" – Russian synonyms that marketers commonly referred to as "media planning." This set of marketing activities, developed with allowance for the interaction with the media. If you look at the popularity of these terms in search queries, Yandex, see: more than 60 million pages displayed on the word "promotion", 27 million for "promotion" and only about 600 thousand for the word "media planning." Consequently, the undisputed leader in Russia can be considered "progress." Many agencies are trying to sell their services, attracting these fashionable term. But not always have sufficient experience to competently implement the subtle differences in the relationship and advertising media. Their level of competence defines what is behind the proposal, a real help to the business or wasted money. That you should consider applying to the agency to develop advertising company? Before you order an advertising campaign, you must carefully examine the alleged executor. It is important to understand what their own resources does the company have enough experience in it for the quality of individual decisions, what tools are used in her work. The more opportunities for the company, the more flexible solutions can offer it, the more optimally and efficiently will be disbursed promotional tools.
The average customer is not particularly versed in information technology, web development, little is know about the Internet, but it does not matter – experts web studio will explain simple and clear words what, how, and why. The problem lies elsewhere – in the stubbornness of the client, his unwillingness to listen and to accept valuable advice programmer or designer behind whose experience in designing websites. This is the same, shall we say, I know nothing about medicine, I will come to the hospital, and will teach surgeons how to do a complicated operation. Funny, is not it? But in the process of site development happens that way. The customer is sometimes asked to do this, that, in truth, in any gate not climbing. For example, a customer somewhere I saw a flash site and requests to do so on his site are also blinking, moving and shining. And then that does not fit the style and design to guide the client company. We do not mind and can do Flash sites, but they, in truth, almost not indexed (ie not detected) by search engines.
But the client still wishes that would come to the site as more visitors! That is also the wish of his client contradicts himself. In addition, the site is decorated like a Christmas tree is not a guarantee of a large number of orders, and quite the contrary … But there is another extreme – the customers do not care for site design or whether it simply wants to save on development costs of site design. In the end, gets the site – a mountain of dry and boring text. Unlikely Site visitors will want to read everything and look for among the thousands of words that he needs. Why? There are other sites where you can find the same information but in a more simple and convenient form.
The right of semantic core for the developed site is the most important thing. Upon its proper preparation depends on the fate of the site. In smisle whether the site is generally seen on the key demands in a retrieval system, or no. And if they see something in what positions. To begin with, that first vobschem a developed self semantic core, and then under it is typeset in sections, subsections and pages of the site. Something like a cross-cutting design in electronics. What is the semantic core? In simple words it is a list of key phrases or targeted search engine queries that visitors will have to come to the site. But it's not just a list, and list as a pyramid or pyramids on top of which is the main key phrase for the site, very often it is the main theme of the site.
For example: 'Work on the Internet' In simple words semantichekskoe core should encompass the theme site. If the site target highly specific, the semantic core of a pyramid of key phrases and words on the subject, ranging from the common key phrases with the most hits and ending with a highly directional key phrases the fewest hits per month. If the site does not target highly specific, the semantic core must be a multiple of the pyramids of keywords and phrases, each of which covers his subject present on the site. There is a standard sequence of operations to produce semantic site.
The platform of Aplicateca applications, has arranged a management solution to offices of lawyers in the cloud. This application has been developed by Sudespacho.net and allows to completely manage an office from any place. Many writers such as Peter Thiel offer more in-depth analysis. Sudespacho.net is a company leader in software for lawyers and has been developing applications for the sector of offices from year 2003. Like main advantage of the software of management of offices of lawyers, that can be acceded from aplicateca, it is management of files, economic control, invoicing, agenda of work, documentary management. Several versions of this application exist that adapt according to the type of office, can accede to the Web of Sudespacho.net or aplicateca to extend information. The advantages that contribute to the solution of sudespacho.net of software for lawyers in Cloud Computer for lawyers and advisers, are very great, not only by the price that is very reduced but because the handling facility causes that the application can be used from any place, and to offer a service of maximum quality a the clients. Sudespacho.net is a company leader in management solutions for offices of lawyers and consultant’s offices, sudespacho.net serves of software for lawyers, software for consultant’s offices, page Web for offices, backup online, invoices to electronics and adaptation to the norm of protection of data, being the first company that I send to solutions of software in Web for offices of lawyers and consultant’s offices in the cloud in 2003.
List of 12 ways to improve the site, each item in this list can be done in a short period of time, and as a result of significantly improve the quality of the site. 1. Navigation: Navigation should be intuitive and simple consistent – make sure it is accessible and understandable to those who first visited the site. 2. Search: Sometimes you need it to the user. Of course, do a search with their hands than 10 minutes, but you can use ready-made decisions, such as Google Search. 3. The use of meaningful phrases (“Download price list ‘,’ download chart ‘).
4. Demonstrate how attributes such as ‘alt’ and ‘title’. Perhaps their use in navigation. 5. Main: If you use the code, which can irritate Users, for example, change the browser window, open the page in a new window, then remove it.
6. Page title (tag title): Add the consistent and reflect the content headers to each page. If you already have headers, Check to see if they are too long, and whether they reflect the content of the page. 7. Image: creating excellent graphics, do not forget to optimize it: not all users have high speed connections. 8. Logic and consistency: There is nothing worse than a site that works consistently enough or correctly. 9. Testing: Check (or ask others for each forum designers have such a section) website various operating conditions. Try to do this every time after a significant upgrade, fortunately it does not require much time. 10. Write for your audience: Can people understand your text? Think about your audience and avoid phrases that are understood not to all. 11. Objectives: When you create a content page is always objective and purpose of the visitor, try to combine them. 12. Participation in other projects: to get traffic and popularity, attend forums, blogs and portals of your subjects, take part in their activities, helps people advice given helpful links. Spend this 10 minutes a day, and you will get quality thematic traffic.