Innovative Advertising Systems

Signtific rollup displays quick-change artist with magentischer cassette technology LA concept the Signtific rollup displays are the absolute master of metamorphosis under the advertising systems. Thanks to the innovative magnetic technology, the cassette of the rollup display, can, be exchanged quickly and easily and therefore provides a simple and uncomplicated use. Thanks to the four different models, the right system can be found for every occasion. Whether futuristic, classic or colorful, every wish can be fulfilled with the Signtific rollup displays. The Cologne production company LA CONCEPT offers the entire spectrum of Signtific products starting May 2011 as an exclusive partner of Germany. The advertising systems convince not only through its innovative magnetic technology, but also by their four different models.

The Signtific Q1 rollup display rollup display classic Silver cassette with optional halogen spotlights and as absolute price performance winner of the top seller amongst the advertising systems. The Signtific Q2 rollup display may in 13 different colours used be and adapts optimally to the advertising message. As absolute premium product the cassette of the Q2 can be flexibly changed and inserted into the respective desired color. The Q3 is the futuristic rollup display that considerably differentiates itself from the crowd. It has an additional advertising space on the cartridge and can convince not only by the advertising pressure but also by the advertising message on the tape. The Signtific Q4 model can ensure maximum stability at any size.

The stable and yet elegant cassette along with stabilizing elements allows a safe grip. One is the same for all Signtific rollup displays however, the innovative magnet technology allows a simple and quick change of the advertising message. The construction can be done without tool within a few seconds. Own especially for mobile applications at the point of sale is the Signtific rollup displays. Allow a repeated and flexible use simple transport bag, the easy Assembly and easy changing of the advertising message Systems. The elegant design can used but also on the stand to illustrate the advertising message as a mobile presentation system. In addition to the rollup display range is located in LA CONCEPT also the innovative folding Signtific Q8. It can be used as a large advertising space in addition to the rollup displays and for every level offer an ideal rear panel on measuring and POS. The pressure lifts can also be used by means of magnet technology and allows a quick Assembly even at size 335 x 225 cm. Convince yourself products by the Signtific. More information, see and Signtific.

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Series: The Customer Touch Point Management (part 2)

The process of customer point of contact management In the management of the customer contact point chronologically all the contact points are considered together with the staff, considered a customer during a purchase process or in the course of which use relationship has or might have, from the point of view of the customer. This lists the critical events as well as the positive events, the him there at the moment of truth ‘ could happen or happen in the worst case. Finally is measured using the customer, optimized and further refined. In all of this are not only the primary and resale, but also the behavior of Word of mouth and recommendation willingness in the focus. Because who is not now recommended, might tomorrow and day after tomorrow dead. The management of point of customer contact process consists of four steps: 1 the analysis in this step involves gathering the relevant contact points, the understanding of the processes and documenting the actual situation. These questions can be: Which customers how often occur where and on what occasions with what employees in the company contact? What experience the customer there? What are the processes at each point? Are they self centered or designed from customer point of view? They correspond to the natural behavior of the customer? Are they cross-Department co-ordinated? Are they brand compliant staged? Live, which promise brand and company staff as well? And how does all of this customer? What’s good? What have to go? What needs to be done differently or better in the future? And what has prevented us so far to do so? Is word of mouth and referral potential there a? Who are the range most powerful and most influential referrers? What offers are actually recommended? Where do not recommend strongly? The contact points, favored the customer? Which action stems from his point of view? What could strengthen the business relationship? And lurking where depopulation risks? How do we know this? Is there a Early warning system? 2.

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Are German Media Sensation As British?

Are German media sensationslusterner as British global study from Gartner communications? Global survey from Gartner communications provides surprising assessments of Frankfurt am Main, February 14, 2012 German PR people seem clearly critical to assess than their counterparts in England and the United States to the domestic media. The results of a (non-representative) global survey of communication consultancy of Gartner communications suggest such a conclusion. “So valued the basic attitude of local media as sensationslustern” nearly 60% of the interviewed German PR professionals, whereas the majority of colleagues in England (53%) and the United States (57%) the attitude of there media to be balanced “keep. German public workers are considerably more skeptical than their Anglo-Saxon counterparts also as regards ethical principles on media page. 74% of respondents believe that editorial coverage in Exchange for ad more or less common, while 53% in the United States and 62% in England believe this is unacceptable for media; “the publication of private information without the consent of the persons concerned keep 57% of German respondents for editors more or less” accepted, while 71% in the United States find this practice unacceptable. Also the journalistic filters”is supposedly more permeable in Germany: 50% of the interviewed German PR professionals say that regularly press releases would be reprinted without significant changes, while three-fourths of their colleagues in England and the United States consider this unusual. In turn, the German PR creating the self assessment is clearly positive.

“Half of German respondents believe journalists would PR people first and foremost as a professional contact” see, while 50% of American and 60% of English PR professionals entertain no illusions what they were in the eyes of the media: a necessary evil “. We were quite taken aback by the results, apply in particular to the British Media commonly referred to as particularly cynical and aggressive. The perceptions of local and remotely may be different; or we are more sensitive in Germany? “, says Ulrich Gartner, owner of Gartner communications. Refreshing I find but the self assessment in the Anglo-Saxon countries which is usual snappy.”

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Rudolf Esch

“Guide at WOM marketing” the two editors Anne M. Schuller and Dr Torsten Schwarz have illuminated this current issue from all sides. Word-of-mouth marketing”is for the first time, 45 leading experts from the word-of-mouth world have” the magic word, including such luminaries as Prof. Dr. Franz-Rudolf Esch and Prof. Dr.

Marcus Schogel, as well as Web 2.0 gurus such as Klaus corner and Dr. Martin Oetting teamed up to share their hints, tips and tricks for an effective offline and online-based referral marketing. Questions such as: what works? What has been proven? What are you do’s and dont’s? What is it in particular? are illuminated under realistic conditions. This involves including a recommendation focused positioning and the motivation of people who act as advocates, ambassadors, and referrers. A variety of methods, as well as a wealth of Campaign examples will be presented.

More topics: viral brand communications, online PR, social media marketing and controlling, reference marketing, reputation management, and mouth-oriented customer touch point management. The book consists of seven parts: strategic principles, milestones in the WOM, Word-of-mouth marketing on the Web, online recommendations and reviews, the practical implementation in the offline WOM, reputation controlling in the WMO, the implementation of the WMO.

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