Tag: advertising & pr
Are German Media Sensation As British?
Are German media sensationslusterner as British global study from Gartner communications? Global survey from Gartner communications provides surprising assessments of Frankfurt am Main, February 14, 2012 German PR people seem clearly critical to assess than their counterparts in England and the United States to the domestic media. The results of a (non-representative) global survey of communication consultancy of Gartner communications suggest such a conclusion. “So valued the basic attitude of local media as sensationslustern” nearly 60% of the interviewed German PR professionals, whereas the majority of colleagues in England (53%) and the United States (57%) the attitude of there media to be balanced “keep. German public workers are considerably more skeptical than their Anglo-Saxon counterparts also as regards ethical principles on media page. 74% of respondents believe that editorial coverage in Exchange for ad more or less common, while 53% in the United States and 62% in England believe this is unacceptable for media; “the publication of private information without the consent of the persons concerned keep 57% of German respondents for editors more or less” accepted, while 71% in the United States find this practice unacceptable. Also the journalistic filters”is supposedly more permeable in Germany: 50% of the interviewed German PR professionals say that regularly press releases would be reprinted without significant changes, while three-fourths of their colleagues in England and the United States consider this unusual. In turn, the German PR creating the self assessment is clearly positive.
“Half of German respondents believe journalists would PR people first and foremost as a professional contact” see, while 50% of American and 60% of English PR professionals entertain no illusions what they were in the eyes of the media: a necessary evil “. We were quite taken aback by the results, apply in particular to the British Media commonly referred to as particularly cynical and aggressive. The perceptions of local and remotely may be different; or we are more sensitive in Germany? “, says Ulrich Gartner, owner of Gartner communications. Refreshing I find but the self assessment in the Anglo-Saxon countries which is usual snappy.”
“Guide at WOM marketing” the two editors Anne M. Schuller and Dr Torsten Schwarz have illuminated this current issue from all sides. Word-of-mouth marketing”is for the first time, 45 leading experts from the word-of-mouth world have” the magic word, including such luminaries as Prof. Dr. Franz-Rudolf Esch and Prof. Dr.
Marcus Schogel, as well as Web 2.0 gurus such as Klaus corner and Dr. Martin Oetting teamed up to share their hints, tips and tricks for an effective offline and online-based referral marketing. Questions such as: what works? What has been proven? What are you do’s and dont’s? What is it in particular? are illuminated under realistic conditions. This involves including a recommendation focused positioning and the motivation of people who act as advocates, ambassadors, and referrers. A variety of methods, as well as a wealth of Campaign examples will be presented.
More topics: viral brand communications, online PR, social media marketing and controlling, reference marketing, reputation management, and mouth-oriented customer touch point management. The book consists of seven parts: strategic principles, milestones in the WOM, Word-of-mouth marketing on the Web, online recommendations and reviews, the practical implementation in the offline WOM, reputation controlling in the WMO, the implementation of the WMO.