In the Google Analytics we can find a very interesting section to which should be that pay attention: in the General Vision of the content section, click analytics page. There we can see well graphically zones with links (hotspots) where users click, and to what degree do. With this information, we will be able to realize if a link that we want it to be the most visited is inconspicuous, or receives just a few clicks. Confusing structure. It should be made clear to the visitor what is the purpose of the page.
It seems a truism truth, but an institutional site, is not the same where what is sought is to develop a communication channel between the company and the community, that a shopping cart, or a site dedicated exclusively to the sale and promotion of products. It should then be reconsidered if the objective of the site is so clear for us and for our visitors. Sometimes I am surprised how many times webmasters are hesitant to say clearly to that site is dedicated. If your goal is to sell say so loud and clear, without shame and without delay. Miss shyness to announce those fabulous offerings that, surely, your site offers. It is necessary to bear in mind that the success, or not, in the web site design is a crucial factor that will determine much of the performance of the page, and the degree of success or failure that our web promotion actions may have.