The economic value of the work of a man is determined, in a free market, by a single factor: the voluntary consent of those with the intention of trading with him in exchange for their products or their work. Ayn Rand Introduccion characteristics of current trade scenarios require that companies be more identified with modern topics of markets, with knowledge, basic tools to ensure that markets function this line with new features that should play and give security, that not only will stay conquered markets, but the possibility of winning others. Here then, the importance of locating in the modern role of the management of markets, in the studies to be performed in order to provide all the information required to provide for the management of production that currently consumers are suing, products that require all their attributes. Be aware of all the actors involved from the general management, marketing and production advantages and scope of the market study, which represents for the production, their management processes, administrative systems and action plans that derive from this. Key words: actors, scenario, systems, users, processes, plans, actions, strategies, advantages. Considerations General, basic proactive reality of current trade scenarios show the success achieved by those companies to participate in this and signaling with their products, services as there is a genuine integration in the market research with production, very negative aspect in the organizational culture of the Venezuelan entrepreneur system, especially in their SMEs that leaves much to say about that. You must give way to a new business management where is linked more to markets with production, determine the scope that this represents and which generates such bonding companies that achieve a proper Alliance, linkage between production and markets, guarantee products, favorable services to empathize in the current markets and ensure success, staying in them. The advantages of the market to the quality management study are mixed with an extensive range of options which invites us to the constant creation of new business strategies.