Rudolf Esch

“Guide at WOM marketing” the two editors Anne M. Schuller and Dr Torsten Schwarz have illuminated this current issue from all sides. Word-of-mouth marketing”is for the first time, 45 leading experts from the word-of-mouth world have” the magic word, including such luminaries as Prof. Dr. Franz-Rudolf Esch and Prof. Dr.

Marcus Schogel, as well as Web 2.0 gurus such as Klaus corner and Dr. Martin Oetting teamed up to share their hints, tips and tricks for an effective offline and online-based referral marketing. Questions such as: what works? What has been proven? What are you do’s and dont’s? What is it in particular? are illuminated under realistic conditions. This involves including a recommendation focused positioning and the motivation of people who act as advocates, ambassadors, and referrers. A variety of methods, as well as a wealth of Campaign examples will be presented.

More topics: viral brand communications, online PR, social media marketing and controlling, reference marketing, reputation management, and mouth-oriented customer touch point management. The book consists of seven parts: strategic principles, milestones in the WOM, Word-of-mouth marketing on the Web, online recommendations and reviews, the practical implementation in the offline WOM, reputation controlling in the WMO, the implementation of the WMO.

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Customer Acquisition In The Future, XING, Facebook, Twitter & Co

Michael Kapp, agency owner of PromoMasters.at, expounds new customer acquisition on Thursday, 14 October, in the context of the GoodDays 2013 Anif/Salzburg, with social media? For many companies put these new advertising opportunities full of puzzles. It is much discussed opportunities and risks, but also many myths created. The Internet marketing specialist Michael Kapp of PromoMasters.at brings light into the darkness. In his presentation, customer acquisition, the future of XING, facebook, twitter & co”Kohlfurst conveys practical know-how about the main services, tools, and opportunities and threats of new communication channels. Consumers there to pick up where these are present more and more people are moving into social networks like XING, facebook and twitter. Over half a billion people are registered with facebook – currently the world’s trend is rising. For Michael Kapp the question is not therefore whether companies are dealing with social media, but rather how much and with what strategy. Companies must be present, where their target audience is.

About social communities, companies have the opportunity to establish a direct dialogue with customers and prospects and to attract new customer segments”, so Kohl Prince. Communication on the Internet is by now a two-way street. Customers share in social communities and review forums. Companies receive so feedback on their own activities, can this (re) Act and reputation management”, explains the expert. GoodDays on 14th and 15th October 2013 the take place in Basel for the first time: the highlight of the year for entrepreneurs. 12 high-quality presentations by national and international top speakers held in 48 hours. Inspiring ideas and creative solutions for your own company tasks are available. On Thursday, 14 October, networking and GoodDays Lounge Party will take place at 19:00. “Facts and figures of the lecture: customer acquisition, the future of XING, facebook, twitter & co” Lecturer: Michael Kapp, agency owner of PromoMasters.

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GmbH Mondorferstr

Process Lasso 4 per – workstation enables much faster to react now Windows 7. Pro workstation, Troisdorf/Knoxville TN, Bitsum technologies, a specialized manufacturer of Windows system and tuning software, has released the new version of its award winning Windows process management software, Process Lasso 4. 4 Process Lasso Pro workstation is one of the leading programs for the Windows process management and the Windows process tuning. This Process Lasso 4 monitors per workstation Windows background processes and their priority if necessary adjusts the foreground application more CPU power available to make. “Process Lasso 4 Pro can the Windows response standby increase significantly, to temporarily freeze” to prevent Windows. In addition to many new features such as: Process watchdog – monitors and makes it possible to terminate a process, to start or to change its CPU allocation, when certain thresholds of CPU and/or memory usage for a defined period of time be exceeded. Override the process settings processes by default excluded by ProBalance (including system processes) (CPU allocation, priority etc.).

New process communication technology for the communication between all instances of the core engine and the GUI. New ads column the restriction history and the current process status in the GUI. Graphical display of RAM usage in the GUI. All important process information as a balloon note. has been optimized per – workstation mainly for tuning Windows 7, using the latest Windows 7 functions, Process Lasso 4.

Nevertheless, the backward compatibility was retained until Windows 2000. Process Lasso 4 per – workstation is to get software Butler at immediately in the online platform for 23.50 euro. Note for editors and journalists: the datasheet of Process Lasso 4 Pro workstation is available in PDF format (PDF). More information, screen shots, box – and review versions can at dadagoo be requested. You will receive an overview of all major innovations in Process Lasso 4 Pro workstation via the German process Lasso Web page, at: process lasso_neue funktionen.html on Bitsum technologies-Bitsum technologies is a software manufacturer from Talbott, Tennessee, United States, with a focus on the development of Windows process management software for business and private customers. Process Lasso Pro enhances the Windows response standby and helps to extend the investment cycles for PCs and notebooks. Dadagoo, the dadagoo GmbH (www.dadagoo.de) is an exclusive software distributor and operator of the software Butler software download shop platform. The software Butler brings interesting and exclusive software products from many important application areas at very attractive prices. After the purchase can be accessed on the products instantly via download. Innovative design elements and simple navigation allow on software Butler a unique shopping experience. Learn more about the software Butler under.

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Director Rene Stich

May 2010 – the online shop Alpintech celebrates 2-year relaunch Fulpmes (Tirol), April 22, 2010 – preliminary has been several years in the Stubai Valley there where hiking and rock climbing are also geographically home the idea of the online shop born. To obtain this shop should allow sports and nature lovers in the German-speaking world, the mountain sporting goods produced in the Valley of the brand of Stubai”via the Internet. Almost two years ago took over ing may. (FH) Rene Stich and Eng. Hannes Mair the promising project and went online with a new shop design. Managing Director Rene Stich satisfied on two successful years looks back: the start-up phase is very positive. We could multiply the number of visitors on our site and in particular also the sales within a short time.

Outdoor and climbing is still in the trend, so we look forward to the next few years.” A building block is the continuous development of the product range to continue the success story. The famous have been recently “” “Brand Gasser Luge”, Exped”and Black Diamond” in the product selection with recorded. This Alpintech is not limited to the best-selling items, but also supposed edge product ranges such as BigWall-strives to offer products for its customers. So both hiking and nature lovers than even the most demanding alpinists find the right product to expedition participants”, so Hannes m. It is the Tyrolean young entrepreneurs also important, that all articles are tested by the team. So the customers can be discussed individually. In this sense the Alpintech team on the coming summer and promising innovations such as the mountain monk is winner of the brand new awards 2009 at the ispo. (ode /)

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VhitG Documentation

Mannheim Publishing House brings text correction solution for medical documentation to the Mannheim market, November 04, 2010. Medicine the existing Duden-spelling and grammar checking the upgrade installed newly on the market expanded Latin terminology, medical terminology and abbreviations. It is the leading correction technology for use in the medical documentation available for the first time. The introduction of case rates in the health care sector has significantly expanded the documentation obligations of physicians in recent years. Also, payers and medical services make more and more demands to the course of disease, which mussen,(1) the doctors writing questions while the enormous cost pressures in the health care sector has led at the same time to always further savings in personnel.

So considering further increasing documentation requirements, as well as thinner staff ceiling not already scarce time to heal even further is limited, it requires comprehensive technical support, such as for example also by members of the VhitG (= Association of manufacturers of IT solutions for the healthcare e.V.) in the form of hospital software, medical practice software and other software products for the construction of a cross-sectoral communication offered. This approach is also the Mannheim Duden Publishing House, which further expands its position as a leading language technology provider in the German-speaking countries with its new correction technology for medical documentation. Industry-specific solutions for the print and media industry, and the public administration, now also the health care system should be equipped with a solution specially created. “The corrector medicine”, as he is often called, is available not only in the major Office suites, Microsoft Office and OpenOffice, but also in hospital information management system can be integrated. Thus, the textual documentation in medicine might again make a qualitative leap forward, comes with the integration of the corrector medicine”but not only the market-leading spelling and grammar used. The consideration of medical terminology, Latin terminology and abbreviations the operation not only leads to the correction in the case of misspellings, but minimizes the number of false positives, because for example the traditional program does not recognize these terms.

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