SMACK Communications Is

Berlin-based communication agency developed a new online service portal for solar module manufacturer Inventux Technology AG sales support Berlin, 06.04.2011. For the solar module manufacturer Inventux technologies AG, communications agency of SMACK communications today introduces an online service portal that makes tangible and practical about the involvement of competent specialist installers the premium solar systems of the Berlin company for the consumer in the context of a sales campaign. Clean energy is currently on everyone’s lips, but until now it was very difficult to buy a solar power system for end customers. And it was even more difficult to find a specific price and to find a suitable Solar Installer. “We now have this problem with partners of the Sun ‘ solved ‘, SMACK explains Managing Director and communications strategist Martin Bruss the strategy behind this project.

Partners of the Sun”is an online service portal via the end customers under with just a few steps to a Solar Installer in your area contact get 24 hours a day, 7 days a week. In order to ensure optimal service quality in any time of day or night, all processes are monitored and controlled centrally via a proprietary CRM-cockpit. “New to the solar industry is also, that Inventux via the online portal partners of the Sun” offers complete packages for solar systems. The solar market is becoming increasingly from a specialist store a normal ‘ consumer market. “For us it was a logical consequence of early access to this evolving communication and information needs and to contribute to increase the market and price transparency”, Regula Bathelt, SMACK Communications Manager explains. SMACK communications developed for the customer Inventux technologies AG therefore an integrated sales and communication strategy under the umbrella of the brand partner of the Sun”, for the competent specialists as partners of the Sun were selected through a nationwide Roadshow. The focus of the campaign is in digital communication, which can ensure a nationwide targeting. In addition to the implementation of the online service platform also an online commercial with specially composed the Sun partner are “song, as well as various social media activities in the focus of the communication activities.

In addition, currently accompanying print measures are in terms of direct marketing tools and ad in the implementation. SMACK Communications GmbH SMACK Communications GmbH is an owner-managed communications agency that is specialized on strategic brand management and belongs to the pioneers of integrated communications. With the SMACK fire balance method develops the Berlin Agency for over 13 years of successfully differentiated marketing strategies and creative solutions for dynamic and innovative company. SMACK communications has extensive experience in the fields of energy, real estate, healthcare, IT, automotive and telecommunications. Current customers are AGAPLESION, IFM Immobilien, Inventux solar technologies, clean Energy u.v.m. More information: Regula Bathelt / Management Board SMACK Communications GmbH Wall Street 16, 10179 Berlin T + 49 (0) 30-789 02 100 F + 49 (0) 30-789 02-101

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On The Way To The Market Domination

Richard Gutjahr Media Forum of Mittweida 2010 about monopolization of the brands staff of the editor-in-Chief of Bavarian television, reporter for ARD, Blogger and host of late Edition of RB-Rundschau: with Richard Gutjahr organizers cancel the 14th Media Forum Mittweida by on 11-13 October 2010 on the campus of the University of Mittweida after Peter Kloeppel, Barbara Dane and Volker Herres a further high-profile speakers to. The multimedia journalist gained international media attention when he reported in early April this year online live from the launch of the iPad in New York and surprising was the world’s first iPad owner. Within the framework of Germany’s largest student organized media Congress Gutjahr will give a lecture on the topic of “Monopolization at all costs – Apple, Google, Facebook and co.” Original and above all faster than the competition conditions, which is to meet it, are always better when a company aimed at the domination of a market. Clever marketing and new developments contribute to the ever-growing Success at. So market share such as 85 percent of Google Inc. with regard to search engines, or 92 percent of Microsoft in the area of PC operating systems for emerging competitors appear impregnable. But what means and methods take advantage of successful companies such as Google, Microsoft, Apple or Facebook? How do they influence the consumer in these ways? And what dangers resulting from such monopoly positions for the customers? Richard Gutjahr graduated from the Deutsche Journalistenschule in Munich and studied politics and communication studies at the Ludwig-Maximilians-Universitat. His internship took him to France and in the United States, where he wrote for newspapers and reported for CNN.

He was awarded the Ernst-Schneider Award for outstanding business journalism for his series of reports on the Hartz reforms. The multimedia journalist gained international media attention when he reported in early April this year online live from the launch of the iPad in New York and surprising was the world’s first iPad owner. In the course of his career very own experience with monopoly Gutjahr. In addition to his professional activities, he operates a private Web log. There, he recently expressed his Umnut about the “arrogance of a monopolist,” with press inquiries are handled by Deutsche Post in a post about the new “E-letters”. In another post titled “Google AdSense”, it is the much-discussed question: “Where does censorship?” Jan Holubek of Mittweida Media Forum 2010 took these personal experiences as an opportunity to question Richard Gutjahr in a first interview, inter alia to opportunities and threats of a monopoly. Gutjahr it holds: even in times of change it is important to prove courage and entrepreneurial spirit in the original sense.

Apple, Microsoft and Google have done. A (temporary) monopoly can help faster to achieve necessary change.” The full interview can be found on. “The media forum Mittweida under the slogan about extraordinary” are at the “” “” “this year’s Media Forum Mittweida from 11 to 13 October 2010 topics relationship boxes”, mirror image”power games”, pie in the sky”and springboard” discussed in discussions, lectures and workshops and discussed. In addition, the organizers offer a varied programme for guests and speakers. For more information about topics, speakers, organizers and day planning of Mittweida 2010 Media Forum, visit the event Web site at. Contact Media Forum Mittweida 2010 c/o Hochschule Mittweida University of applied sciences technology to position 17 D-09648 Mittweida team management press: Ina Heinrich Tel.: 03727 – 58 11 23 Mobile: 0173-92 77 787

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